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Growth & AI Transformation for Marketing Agencies

Helping agency owners increase revenue, improve profit, and remove chaos.

We are Agents of Change. We turn founder-dependent agencies into structured, profitable growth businesses using the STANDOUT Agency System.

Hero image for Agents of Change featuring founders Gareth Healey (Agency Advisor, right) and Callum Healey (AI Lead, left). Gareth is wearing a yellow polo and glasses, while Callum is in a brown t-shirt. They are seated in grey armchairs, representing a consultancy focused on agency growth and AI adoption.
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Who are Agents of Change?

We are an agency advisory and AI activation business. We help marketing agencies unlock growth in three ways:
 
  • Revenue – attract and convert more of the right new business.
  • Profitability – make more money from the work you already do.
  • Sustainably – create a business that runs smoothly without you at the centre of everything.
 
Combining real-world agency experience with next-generation AI capability to help you work smarter, not harder.

Whether it’s strategy, structure, or systems, our work creates results that last.

  • More growth

  • Higher margins

  • Less dependency on you

Gareth Healey, an agency advisor with 30 years experience, drawing a strategic business triangle on a flipchart. The diagram labels the three pillars of his consultancy: Profit, Growth, and Control. Gareth is wearing a green polo shirt and glasses in a bright office setting.

The Problem (and Why It’s Not You)

You’re not short of talent, clients, or ambition. But your agency feels harder to run than it should.

You’re juggling growth, delivery, people, cash flow, and a never-ending list of fires to fight.

Some weeks are great. Others feel like survival.

Agents of Change founders Gareth Healey (centre, navy shirt) and Callum Healey (left, beige t-shirt) in a consulting session with a client. Gareth Healey, an experienced agency advisor, and Callum Healey, AI lead, are seated at a table discussing business growth and AI adoption strategies.

The problem isn’t your ability – it’s the model. Most smaller agencies are built around their founder. They grow fast, then stall because:

  • The owner is still at the centre of every decision.

  • Profit leaks through inefficiency and over-servicing.

  • Leadership time is spent solving problems instead of driving growth.

  • Processes lag behind the pace of the business.

  • There’s no space left to think, plan, or lead.

Sound familiar? You’re not alone.

Agents of Change, help you rebuild the business beneath the brand – giving you the clarity, systems, and structure to grow with confidence and control.

What Clients Say

Agency owners don’t come to us for answers. They come for clarity, challenge, and better decisions. Here’s what changes when they do.

Paul Blackburn - Founder

Studio Blackburn (London)
"Thank you for the contribution so far, you will be seeing the fruits of that in the changes to our brand positioning and approach over the coming weeks".

Paul Wood - Director

Indulge (Oxford & Guernsey)
"Your input has been transformative. We're a different group of people now and have made decisions we wouldn't have come close to without your help."

Saam Ali - CEO

Pharmacy Mentor (Sheffield)
"My business has almost doubled in size with revenue growth of 86%. Gareth taught me a lot about how a business should be run, and has been instrumental in our growth".

The Agents of Change Difference

We’re not traditional consultants, and we’re not – just – AI evangelists.

We’re a new kind of partner – combining 30 years of agency ownership and leadership experience with the power of artificial intelligence to make agencies faster, leaner, and more profitable.

We bring together:

Human Intelligence – clarity, strategy, and structure

Machine Intelligence – automation, innovation, and efficiency

One understands how agencies grow and leaders think. The other understands how people think and machines learn.

Together, we help agencies evolve – smarter, faster, and more human.

Gareth Healey and Callum Healey of Agents of Change sitting together on a navy sofa, reviewing data on a laptop. Gareth Healey, an agency advisor, is gesturing towards the screen while Callum Healey, the AI lead, looks on.

How We Help Agencies Grow

1. Agency Advisory

Agency Growth Advisory – strategic and focused on results.

Define a clearer direction, increase profitability, and build a business that gives you control and freedom – not more stress

What you get: structure, accountability, and measurable progress every month.

Learn More →

2. AI Activation

AI for Agencies – practical, not theoretical.

Implement the right AI tools to automate work, improve efficiency, and strengthen your service offer.

What you get: faster workflows, lower costs, and new opportunities to stand out.

Learn More →

A Unique Team

Agents of Change founders Gareth Healey (right, yellow polo) and Callum Healey (left, light blue t-shirt) leaning against a modern dark wall. Gareth Healey is an expert agency advisor, and Callum Healey is the AI Lead helping marketing agencies adopt new technologies.

Gareth Healey – Agency Advisor.

30 years of agency experience, including building and exiting a £12m business.

Callum Healey – AI Lead.

First Class Psychology graduate focused on making AI practical, usable, and valuable for people-centred businesses like agencies.

Together, we blend human insight with machine intelligence to help agency owners achieve more revenue, profit, and control.

Ready to Take Control?

Growth shouldn’t come at the cost of your sanity.

If you’re ready to run a more profitable, more sustainable agency – one that gives you back your time and freedom – let’s talk.

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