The STANDOUT Agency Podcast.
Father-and-son advisors Gareth and Callum Healey on what it really takes to build a differentiated, well-run marketing agency. Gareth on strategy, operations and growth; Callum on AI and where it’s genuinely changing how agencies work.
No theory for theory’s sake – just sharp, practical conversation built on real advisory work with real agencies. New episodes weekly, in video and audio, wherever you listen.
About the show
Each week, Gareth and Callum get into what actually separates agencies that plateau from agencies that build something that lasts. Gareth draws on decades of running agencies and advising agency founders on strategy, operations and growth. Callum brings the AI side – where it’s genuinely changing how agencies work, and where it’s just noise.
The conversation is built on the STANDOUT Agency System – the eight-pillar framework behind our advisory work – and the thinking in STANDOUT or Die.
Got a topic you’d like us to cover? Tell us here.
Episodes
Every episode is filed here as soon as it is published.
EPISODE 6: AI Governance: How to Keep Your Agency Safe
A written AI policy isn’t the same as real AI governance. In episode 6, Gareth and Callum unpack the real stories behind shadow AI, leaky connectors and regulated data risk – and why getting governance right first is what lets an agency actually move fast with AI.
EPISODE 5: Why Some Agencies Never Break £1m
Every founder starts as the engine – the seller, the doer, the one everyone depends on. Callum presses Gareth on why so few founders actually let go, and the four intertwined barriers that keep them stuck.
EPISODE 4: Making AI Work For Your Agency
Your AI sounds clever, but it doesn’t understand a word it says – it’s a prediction machine. Callum on why most agencies are running a fast intern instead of an embedded employee, and the folder of markdown files that changes that.
EPISODE 3: Nobody Agreed The Height Of The Wall
Every agency owner nods along to value pricing, then quietly returns to the rate card. It’s not that value pricing is wrong, it’s that nobody agreed the height of the wall first.
EPISODE 2: Why the AI Guy Wants Your Timesheets
Why does the AI guy want you to keep filling in timesheets? Gareth and Callum on the data agencies are throwing away – and why AI raises the stakes on time recording, not lowers them.
EPISODE 1: Standstill to STANDOUT: What Actually Separates the Two?
What really separates agencies that stall from the ones that break through? In episode one, Gareth and Callum open up the thinking behind the STANDOUT Agency System – and where the whole idea began.
GUEST APPLICATIONS
Want to be a guest?
We record with a guest roughly every other week, so we can’t say yes to everyone. Gareth and Callum review every application together, and everyone gets a reply.
We’re looking for
- ✓ Agency owners with a result they can point to
- ✓ Specialists who can show a >£500k revenue independent agency owner something to do differently this week.
Not for us
- ✕ Product pitches
- ✕ SEO and link-building offers
- ✕ Topics anyone could have written
Takes about five minutes. Specific answers beat polished ones. No agents of representatives please.