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Callum Healey of Agents of Change recording sales and marketing advice

Account-Based Marketing for Agencies: Two Jobs, One Method

Most agencies treat ABM as a new business tool. But there are two very different versions of it - and conflating them is costing agencies growth at both ends. Here's how to draw the line and use both well.
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Callum Healey of Agents of Change recording sales and marketing advice

How Agencies Should Qualify New Business

Most agencies don't have a qualification problem. They have a discipline problem. Here are the three questions every agency should be asking before committing resource to a pursuit.
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Callum and Gareth Healey of Agents of Change planning agency growth

Marketing Agency Benchmarks 2026: The Real Picture

The STANDOUT Agency Performance Report 2026 benchmarks marketing agencies across eight performance levers. This post shares the headline findings - including the sector's single biggest structural gap, a positioning paradox, and a data point every agency founder should see.
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Agents of Change founders Gareth Healey (right, in mustard polo) and Callum Healey (left, in light blue) laughing together, hands in pockets. This image captures the personal partnership and unique consultancy model they offer to marketing agencies.

Will AI Replace Consultants? Only the Generic Ones

AI won't take the consultant's job - it will take the vagueness out of consulting. Generative models amplify whatever they're given, which means the winners are the experts who feed in their frameworks, lessons and judgement. Here's the argument, and the accountability dashboard I built to prove it.
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Hero image for Agents of Change featuring founders Gareth Healey (Agency Advisor, right) and Callum Healey (AI Lead, left). Gareth is wearing a yellow polo and glasses, while Callum is in a brown t-shirt. They are seated in grey armchairs, representing a consultancy focused on agency growth and AI adoption.

The AI Agency Model: One Human, Ten Times the Output

Most agency founders are solving a 2019 problem with a 2019 answer. The AI agency model is a structural decision, not a toolset - separating strategy from execution so the business produces more with fewer humans. Here's what it means, and where your agency sits on the curve.
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Gareth Healey of Agents of Change reviewing agency finances and numbers

Agency Recurring Revenue: The Valuation Lever You Control

Two agencies with identical profits can sell for wildly different prices - and the difference is how the revenue arrives. Retainer-heavy agencies command 5-7x EBITDA while project-heavy peers settle for 3-4.5x. Here's why buyers pay the premium, and how to shift your mix before you sell.
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Agency advisor Gareth Healey and AI consultant Callum Healey in a boardroom workshop with a group of marketing agency founders and team members. The group is seated around a long wooden table with laptops and notebooks.

AI Implementation for Agencies Starts With Governance

Most agency AI activity is avoidance dressed as progress - polishing what already works while the real needle-movers wait. Here is why serious AI implementation starts with the boring foundations: governance, honest workflow mapping, and human verification points that keep your team's judgement where it belongs.
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Agents of Change founders Gareth Healey (right, in mustard polo) and Callum Healey (left, in light blue) laughing together, hands in pockets. This image captures the personal partnership and unique consultancy model they offer to marketing agencies.

Agents of Change: The Story Behind the Business

Every business name means something. This one came from two people who kept seeing the same gap - and eventually stopped waiting for someone else to fill it. Here's the story behind Agents of Change.
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AI Shiny Object Syndrome: Why Tools Won’t Fix Your Agency

There's a new AI tool every week, and most of them won't move the needle. The reason isn't the tools - it's that AI amplifies your operating system, for better or worse. Here's why readiness comes before tools, and how to tell if your agency's systems are actually ready.
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