EXPERT-LED | AI FUELLED | 90 MINUTES

PropBuilder™ - Crack your agency's positioning in just 90 minutes.

Walk away with the one or two lines that say exactly who you’re for, what you fix, and why a client should choose you over everyone else.

  • One 90-minute LIVE session
  • A Complete written proposition report
  • £1,500 + VAT  
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THE PROBLEM

Most agencies sound like every other agency.

“Full-service”   “Results-driven”   “Your partner for growth”
Buyers can’t tell you apart, so they fall back on the one question you never want to compete on: price.
The problem usually isn’t that you don’t know your value. It’s that you’ve never been made to choose. Positioning work tends to fail one of two ways – a blank page and “so, what makes you different?” while the room freezes, or six weeks, three decks and a five-figure invoice to reach somewhere you could have got to in an afternoon.

PropBuilder™ does the opposite. You’re never asked to invent from nothing. You react, you choose, you cross things out. The structure does the heavy lifting, so the hard thinking feels easy.

HOW IT WORKS

Structure, AI and judgement - in one room.

1

THE MODEL

STANDOUT Positioning

A proven sequence that separates where you sit in the market from why clients pick you – and refuses to let you settle for the mushy middle where most agencies get stuck.

2

THE AI ENGINE

A purpose-built engine

It holds every menu, captures every answer in your own words, pressure-tests your choices live, and drafts your proposition in real time. Fast, tireless, and it never loses the thread.

3

THE HUMAN

Me, in the room

Gareth runs all sessions live – reading the room, pushing back when an answer is soft, and making sure the words sound like you, only sharper. The AI gives speed and structure. I give judgement and challenge.

That combination is the whole point. Not a template you fill in. Not a consultant winging it. An expert-led, AI-fuelled process that gets you a better answer, faster.

WHAT YOU WALK AWAY WITH

Four things, locked by the end of the session.

1. A 90-minute live session

Working you from a blank page to a locked proposition. Online, focused, no filler.

2. Your positioning, settled

Who you’re for and what problem you own – stress-tested so it’s neither too broad to mean anything nor too narrow to be a market.

3. Your proposition, written

The headline and supporting line, in language that sounds like you.

4. A comprehensive written report

Your full positioning and proposition, the thinking behind every choice, the proof points, and a clean version ready to drop onto your website.

WHO IT’s FOR

Owners who know they're good but can't yet say why.

Agency owners and leaders whose value doesn’t yet land in words. Whether you’ve plateaued and need to break out, or you’re growing and need to stop sounding generic, PropBuilder™ gives you the words to charge what you’re worth and win on more than price.

WHO IT’s FOR

I built and ran an agency. I've sat where you're sitting.

I’m not a strategist who’s read about agencies – I advise agency owners on exactly this for a living. PropBuilder™ distils that into a process quick enough to fit a busy week and rigorous enough to trust with the most important sentence your business owns.

THE INVESTMENT

One sentence. The one that earns its keep.

£1,500

+ VAT

Full PropBuilder™ session + published report

A traditional positioning engagement runs into five figures and takes weeks. PropBuilder™ gets you a sharper, more usable answer in 90 minutes – and it pays for itself the first time it wins a client who’d otherwise have haggled on price.

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FREQUENTLY ASKED QUESTIONS

Everything you're probably wondering.

Yes – because you’re not starting from scratch and you’re not doing it alone. The structure, the AI engine and my facilitation mean every minute is spent making decisions, not staring at a blank page. Most owners are surprised how far they get, and how clear it feels by the end.

Bring them. PropBuilder works brilliantly with two people in the room – where you see things differently, that disagreement is useful raw material, and we resolve it live rather than letting it sit unspoken. More than two is fine too; just let me know in advance.

No homework. It helps to come with your best client or two in mind, but that’s it. The session is designed so the thinking happens in the room, with me, not on your own beforehand.

The AI runs the framework alongside me – holding the options, capturing your answers in your words, and drafting in real time so nothing is lost. I facilitate, challenge and shape throughout; the AI never makes the call, you and I do. Everything discussed stays confidential and is used only to produce your proposition and report.

A comprehensive written report: your locked positioning and proposition, the reasoning behind every choice, the proof points behind your edge, and a clean version ready to drop straight onto your website or into a pitch.

We won’t stop until you have one you’d put your name to. The whole method is built to get you to a sharp, defensible answer in the session – and you’ll have the full report to refine from afterwards.

Ready to stop sounding like everyone else?

Book your PropBuilder™ session and walk away with the words your agency has been missing.

Book PropBuilder™